One of the fastest growing social platforms is Twitter. It has grown tremendously from the second quarter to fourth quarter of 2012. It has increased 40% during that period. In addition, Twitter has 21% of the global internet population. The number one position is Hong Kong and United States is in second for the increased usage rate of twitter. Other countries that are utilizing this social platform include Italy, China, South Korea, etc. Moreover, a fun fact about Twitter is that the fastest growing demographic are over 55 years old!
Twitter can help or damage your companies brand. There are a few companies in particular that I believe do a successful job with their Twitter. American Airline had a small focus on a large campaign called "Deal 30". This was a way to attract new Twitter followers. The end result was retweets on Twitter increased 43% and there were about 27,000 entries. Another example is UNICEF India. They utilized an Indian actress's, Priyanka Chopra, tweet about supporting the organization on their Twitter Page. This resulted in 1,525 mentions.
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