Grammys#

                    The Grammys are just one day in a year. How does one create excitement and buzz throughout the year? Evan Greene, the Recording Academy's chief marketing officer, was getting ready for the one day event, airing on February 10th. People's attention span are short and that is the biggest challenge for Evan Greene. He seeks to keep the conversation going throughout the year. In order to do so, the foundation of a community needs to be created. Therefore, when it's time for the Grammy there is already an active community with active conversations.

                   Grammy's social reach has grown tremendously since 2009. On January 2009, on twitter there were 829 followers, on Facebook 478 fans, and on YouTube 14,548 views. More recently, on December 2012, there were 542,199 followers, 809,707 likes on Facebook, 975,738 followers on Google+, 72,640 followers on Instagram, 22,482, 068 views on Youtube, 3,248 followers on Tumblr, and 1,635 followers on Pinterest. Therefore, social media plays a pivotal role with the Grammy's. I believe  next year the numbers will grow even more, especially the new social media sites like Tumblr and Pinterest.