More Madness to March

       It is that time of year again, the NCAA men's basketball tournament tipped off this Thursday, March 21st. Social media, particularly Twitter, has changed the way we watch the basketball tournament. Twitter has you covered if you missed out on the basketball game. The official March Madness Twitter account, @marchmadness has scores posted, photos, and much more. In addition, Twitter is posting 15-second videos of big plays that had just occurred. Twitter partnered with Turner Broadcasting and Snappy TV, coming up with the short video replays. You can check out the videos using your phone, tablets, and even PCs. Mobile news consumption is on the rise. What new innovation do they have coming up next ? Do you believe video promotion is where the ad dollars are?