The Super Bowl is like the Grammy's for advertising companies. Companies spend millions and millions of dollars for these 30 second ads that might not even make any contribution to sales or brand awareness. Have advertising companies finally realized that maybe the Super Bowl is not the grand central place to spend majority of their budget?
Oreo twitted a post on Twitter immediately after the Super Bowl's black out. The ad was saying "Power is out? Don't worry. You can still dunk in the dark." This tweet was re-tweeted over 10,000 times within an hour! This exposure was so fast and went viral so quickly. Now this is the new advertisement that doesn't cost much and can instantly attract numerous people at a short amount of time. Calvin Klein and Walgreens also used twitter to advertise during the Super Bowl.
Will social media replace Super Bowl ads? I say no. But companies are now thinking twice of where they want to invest their money into. Super Bowl may have at one time been the prime way to target your audiences. Now companies are venturing into different avenues that directly attract their audiences and less costly. Advertising companies are becoming more wiser with their money.
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