11 inch Footlong?

           It all started with a teenage boy, Matt Corby from Perth, Australia, who started the Subway Footlong controversy. Before eating his footlong sub, he took out a measuring tape and wanted to confirm that his sub was truly 12 inches. However, he discovered that his sub was one inch less of a foot. He posted the photo on Subway's Australia Facebook page and quickly got over 100,000 likes. Now all across the world people were measuring their subs and expressing their thoughts on being cheated by the false advertisement. There were many lawsuits being filed by angry customers.  Subway Australia posted on Facebook that the "Footlong" is just a creative license and doesn't designate measurement. That "Subway Footlong" is merely a trademark as a descriptive name not for measurement of length and that the fresh bread may not always be assured of the length.
           If this incident happened 10 years ago, it would not be such a big deal because it would not have the ability to attract so many people. It most likely would have just stayed in Matt's neighborhood. Instead, because of social media the word did not just spread in Australia but all across the world in the speed of light. There were so many angry customers, Subway had to do something. Social media plays a pivotal role now in our lives. Social media gives power to the consumers that they never had before. People can voice there opinions.