One of the fastest growing social platforms is Twitter. It has grown tremendously from the second quarter to fourth quarter of 2012. It has increased 40% during that period. In addition, Twitter has 21% of the global internet population. The number one position is Hong Kong and United States is in second for the increased usage rate of twitter. Other countries that are utilizing this social platform include Italy, China, South Korea, etc. Moreover, a fun fact about Twitter is that the fastest growing demographic are over 55 years old!
Twitter can help or damage your companies brand. There are a few companies in particular that I believe do a successful job with their Twitter. American Airline had a small focus on a large campaign called "Deal 30". This was a way to attract new Twitter followers. The end result was retweets on Twitter increased 43% and there were about 27,000 entries. Another example is UNICEF India. They utilized an Indian actress's, Priyanka Chopra, tweet about supporting the organization on their Twitter Page. This resulted in 1,525 mentions.
Thursday, February 28, 2013
Sunday, February 17, 2013
Grammys#
The Grammys are just one day in a year. How does one create excitement and buzz throughout the year? Evan Greene, the Recording Academy's chief marketing officer, was getting ready for the one day event, airing on February 10th. People's attention span are short and that is the biggest challenge for Evan Greene. He seeks to keep the conversation going throughout the year. In order to do so, the foundation of a community needs to be created. Therefore, when it's time for the Grammy there is already an active community with active conversations.
Grammy's social reach has grown tremendously since 2009. On January 2009, on twitter there were 829 followers, on Facebook 478 fans, and on YouTube 14,548 views. More recently, on December 2012, there were 542,199 followers, 809,707 likes on Facebook, 975,738 followers on Google+, 72,640 followers on Instagram, 22,482, 068 views on Youtube, 3,248 followers on Tumblr, and 1,635 followers on Pinterest. Therefore, social media plays a pivotal role with the Grammy's. I believe next year the numbers will grow even more, especially the new social media sites like Tumblr and Pinterest.
Grammy's social reach has grown tremendously since 2009. On January 2009, on twitter there were 829 followers, on Facebook 478 fans, and on YouTube 14,548 views. More recently, on December 2012, there were 542,199 followers, 809,707 likes on Facebook, 975,738 followers on Google+, 72,640 followers on Instagram, 22,482, 068 views on Youtube, 3,248 followers on Tumblr, and 1,635 followers on Pinterest. Therefore, social media plays a pivotal role with the Grammy's. I believe next year the numbers will grow even more, especially the new social media sites like Tumblr and Pinterest.
Sunday, February 10, 2013
Super Bowl Ads
The Super Bowl is like the Grammy's for advertising companies. Companies spend millions and millions of dollars for these 30 second ads that might not even make any contribution to sales or brand awareness. Have advertising companies finally realized that maybe the Super Bowl is not the grand central place to spend majority of their budget?
Oreo twitted a post on Twitter immediately after the Super Bowl's black out. The ad was saying "Power is out? Don't worry. You can still dunk in the dark." This tweet was re-tweeted over 10,000 times within an hour! This exposure was so fast and went viral so quickly. Now this is the new advertisement that doesn't cost much and can instantly attract numerous people at a short amount of time. Calvin Klein and Walgreens also used twitter to advertise during the Super Bowl.
Will social media replace Super Bowl ads? I say no. But companies are now thinking twice of where they want to invest their money into. Super Bowl may have at one time been the prime way to target your audiences. Now companies are venturing into different avenues that directly attract their audiences and less costly. Advertising companies are becoming more wiser with their money.
Oreo twitted a post on Twitter immediately after the Super Bowl's black out. The ad was saying "Power is out? Don't worry. You can still dunk in the dark." This tweet was re-tweeted over 10,000 times within an hour! This exposure was so fast and went viral so quickly. Now this is the new advertisement that doesn't cost much and can instantly attract numerous people at a short amount of time. Calvin Klein and Walgreens also used twitter to advertise during the Super Bowl.
Will social media replace Super Bowl ads? I say no. But companies are now thinking twice of where they want to invest their money into. Super Bowl may have at one time been the prime way to target your audiences. Now companies are venturing into different avenues that directly attract their audiences and less costly. Advertising companies are becoming more wiser with their money.
Saturday, February 2, 2013
11 inch Footlong?
It all started with a teenage boy, Matt Corby from Perth, Australia, who started the Subway Footlong controversy. Before eating his footlong sub, he took out a measuring tape and wanted to confirm that his sub was truly 12 inches. However, he discovered that his sub was one inch less of a foot. He posted the photo on Subway's Australia Facebook page and quickly got over 100,000 likes. Now all across the world people were measuring their subs and expressing their thoughts on being cheated by the false advertisement. There were many lawsuits being filed by angry customers. Subway Australia posted on Facebook that the "Footlong" is just a creative license and doesn't designate measurement. That "Subway Footlong" is merely a trademark as a descriptive name not for measurement of length and that the fresh bread may not always be assured of the length.
If this incident happened 10 years ago, it would not be such a big deal because it would not have the ability to attract so many people. It most likely would have just stayed in Matt's neighborhood. Instead, because of social media the word did not just spread in Australia but all across the world in the speed of light. There were so many angry customers, Subway had to do something. Social media plays a pivotal role now in our lives. Social media gives power to the consumers that they never had before. People can voice there opinions.
If this incident happened 10 years ago, it would not be such a big deal because it would not have the ability to attract so many people. It most likely would have just stayed in Matt's neighborhood. Instead, because of social media the word did not just spread in Australia but all across the world in the speed of light. There were so many angry customers, Subway had to do something. Social media plays a pivotal role now in our lives. Social media gives power to the consumers that they never had before. People can voice there opinions.
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