True Beauty

      Dove's mission is, "imagine a world where beauty is a source of confidence, not anxiety." Recently, Dove has launched a campaign called Dove Real Beauty Sketches. This is a video where an "average" looking women sit with a sketch artist with a curtain separating them. The women do not know what is happening. The sketch artist is asking questions about their appearance and begins to draw the women based on the descriptions provided. Then another sketch is drawn by the same artist of the same person but this time based on what another person who just met the person described. Finally, the two sketches of the same person are shown side by side. The sketch in which another person who just met the person being sketched truly looked like the woman being sketched. The video ends with the phrase "You are more beautiful than you think." This coincides with Doves mission of natural beauty and self esteem. Dove had a lot of activity with this video, with 26,717,985 views on YouTube. The amazing part was that Dove did not mention their product or name at all during the video. The brand logo was shown in the last second of the video. Dove does not push content but wants consumers to engage with their advertisements. For instance, on Facebook focuses more on the mission by having comforting and supporting comments that engage consumers. Dove's Facebook page has 13,690,443 likes and 301,899 people talking about this. They posts twice daily. I would recommend Dove to continue what they are doing with their social media platforms but also make a Pinterest profile. Doves demographic is 1 man to every 2.67 women buyers. Therefore, it is smart for Dove to make a Pinterest profile since Pinterest has five times more women utilizing Pinterest  compare to men. Also, there are 48.7 million users on Pinterest.