The Harlem Shake has recently gotten popular, not just in the United States but worldwide. The Harlem Shake is a form of a video, where a group of people dance a comedy sketch accompanied by the "Harlem Shake" song. There are thousands of "Harlem Shake" videos on YouTube. There are videos from all across the world like Tunisia, Egypt, Japan, etc.
Advertisers have really ran with this video concept that can have the potential of going viral. Hot Pockets, Pepsi, Red Bull, and many more brands have Harlem Shake videos. Why are brands exactly taking part of this? One reason is that brands are under a lot of pressure to have 24/7 trending ideas. Just like Oreo, for instance, did the quick twitter response during the blackout on the Super Bowl. After this case, brands have been emulating the 24/7 social marketing response time.
In 2012, the phase was "Call Me Maybe Videos," and now "Harlem Shake." What do you think the next phase will be? Also, what do you think about this 24/7 social marketing response time?
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