True Beauty

      Dove's mission is, "imagine a world where beauty is a source of confidence, not anxiety." Recently, Dove has launched a campaign called Dove Real Beauty Sketches. This is a video where an "average" looking women sit with a sketch artist with a curtain separating them. The women do not know what is happening. The sketch artist is asking questions about their appearance and begins to draw the women based on the descriptions provided. Then another sketch is drawn by the same artist of the same person but this time based on what another person who just met the person described. Finally, the two sketches of the same person are shown side by side. The sketch in which another person who just met the person being sketched truly looked like the woman being sketched. The video ends with the phrase "You are more beautiful than you think." This coincides with Doves mission of natural beauty and self esteem. Dove had a lot of activity with this video, with 26,717,985 views on YouTube. The amazing part was that Dove did not mention their product or name at all during the video. The brand logo was shown in the last second of the video. Dove does not push content but wants consumers to engage with their advertisements. For instance, on Facebook focuses more on the mission by having comforting and supporting comments that engage consumers. Dove's Facebook page has 13,690,443 likes and 301,899 people talking about this. They posts twice daily. I would recommend Dove to continue what they are doing with their social media platforms but also make a Pinterest profile. Doves demographic is 1 man to every 2.67 women buyers. Therefore, it is smart for Dove to make a Pinterest profile since Pinterest has five times more women utilizing Pinterest  compare to men. Also, there are 48.7 million users on Pinterest.

Harlem Shake

         The Harlem Shake has recently gotten popular, not just in the United States but worldwide. The Harlem Shake is a form of a video, where a group of people dance a comedy sketch accompanied by the "Harlem Shake" song. There are thousands of "Harlem Shake" videos on YouTube. There are videos from all across the world like Tunisia, Egypt, Japan, etc.

         Advertisers have really ran with this video concept that can have the potential of going viral. Hot Pockets, Pepsi, Red Bull, and many more brands have Harlem Shake videos. Why are brands exactly taking part of this? One reason is that brands are under a lot of pressure to have 24/7 trending ideas. Just like Oreo, for instance, did the quick twitter response during the blackout on the Super Bowl. After this case, brands have been emulating the 24/7 social marketing response time.

         In 2012, the phase was "Call Me Maybe Videos," and now "Harlem Shake." What do you think the next phase will be? Also, what do you think about this 24/7 social marketing response time?