#DWTS

           Dancing With The Stars, is one show compared to few others that actually does social media right. During the show, the announcer reminds the audience to be active on their social platforms and states which hashtags to use. It did not surprise me that the official DWTS Twitter website has 283,979 followers and 444 people following. In addition, DWTS has 4,416 tweets. There is a lot of activity on the page, where performers are connecting with their followers on the same platform.  Last night on April 2nd, it was the results episode of who would leave the competition. The themed dance the judges critiqued was Prom Night. The dancers who had the most tweets on Twitter would be safe from elimination. Another perk was that the two top dancers would be crowned as Prom King and Prom Queen. Zandaya and  Jacoby were crowned last night. What else do you think DWTS should do to engage more people and receive more activity from their audiences?

Protect your Social Media Platform

              On Monday, February 18th, Burger King's Twitter account was hacked. The hacker changed the appearance of the platform where the Burger King name was replaced to McDonalds and the background contained images of Fish McBites. Indeed, it surly was a comedic hacker. The hacker than sent out funny retweets to many Burger King followers. It took almost a whole hour for Burger King to regain control to their Twitter site. In order for a company to not fall in the same fate as Burger King and many other companies in the past, here are a few tips. First, have a password that is not your cat's name or personal detail. Instead, have a password that is hard to predict, like the first letter of a song lyric. Another tip is to centralize the social media channels. In order to receive full control is by consolidating all the social media accounts under one single social media management system. Next, is to authorize who can post messages. Do not give the key accounts to entry-level employees or interns. Lastly, offer social media education to inform employees.

More Madness to March

       It is that time of year again, the NCAA men's basketball tournament tipped off this Thursday, March 21st. Social media, particularly Twitter, has changed the way we watch the basketball tournament. Twitter has you covered if you missed out on the basketball game. The official March Madness Twitter account, @marchmadness has scores posted, photos, and much more. In addition, Twitter is posting 15-second videos of big plays that had just occurred. Twitter partnered with Turner Broadcasting and Snappy TV, coming up with the short video replays. You can check out the videos using your phone, tablets, and even PCs. Mobile news consumption is on the rise. What new innovation do they have coming up next ? Do you believe video promotion is where the ad dollars are?