Social media is everywhere. There is no
point of ignoring it or hiding from it. Either it will come and taunt
you or it can seriously destroy your business. Therefore, you better
not ignore it! Whoever said old is gold was definitely not referring
to social media. The new is the new gold. I wish I could come up
with a better phrase. But it is true. Social media has evolved
through many means. From email, AOL, Myspace, Facebook, Twitter,
Pintrest , and so on have significantly changed peoples’ lives.
These are the medias in which it contributed to our technology era.
Without them it would be hard to survive. For instance, if I were to
open up a bakery shop in Athens, GA, what ways could I attract
customers? I could have a big plastered sign in front of my business
saying now open. Or I could pass out flyers at the corner of my
store. These methods would bring in some customers. A way to bring
awareness to many customers is you guessed it social media! I could
easily type on my Facebook status for others to come eat dessert at
my newly opened bakery. The best part is it only took 5 seconds of
my time, didn’t cost me anything, and the results of getting
people’s attention is way better. I would highly recommend that if
you are a business owner and are not active with social media. I
would seriously rethink your marketing tactics. So get on the
bandwagon buggy and get with it.
One recent example of how social media
can make a person and his/her business popular instantly is the One
Pound Fish song. Muhammad Shahid Nazir is a thirty-one year old
Pakistani fishmonger in London's Upton Park. His boss asked him to
attract attention to his sale of fish (one per British pound). So
Nazir made a very catchy song to attract customers to buy the one
pound fish. A customer recorded Nazir's performance on Youtube and
from then on Nazir has become a celebrity. His Youtube video went viral and
attracted millions of viewers, he got a record deal, appeared on
Pakistani channels, and went to twenty-nine on the British pop
charts. His overnight-fame demonstrated how powerful social media can
be. If you type, “One Pound Fish” on Google the first result is
Nazir's song. He has made a digital footprint on Google so quickly.
His goal now is to do a song release in France. Therefore, social
media is something not to take lightheartedly but take it into
serious consideration for your business. You never know you could be
the next sensation after One Pound Fish!
